So the other day I read that the average page that ranks on page 1 of Google contains 1,890 words. And you know what that’s so true. It got me thinking if I was to go back in time and tell myself 5 things to improve my blogging what the hell would they be?
So I sat down and thought about this all day! It’s kind of crazy cause it’s so simple.
Keep it simple stupid (or silly). The number of times I sat there for hours thinking what am I doing and where do I even start with this silly idea of starting my own blog. Really simply choose 4 topics that I wanted to speak about and the start one article on Monday with the aim to have it completed by Friday. Now some of you would think that’s a crazy amount of time to write a blog especially something simple as between 1000 – 2000 words.
But you know what, life happens sometimes things come up and you can’t always put your blog in front of family commitments as well as your primary work, cause everyone needs to pay rent. So keeping to the KISS principle will allow you lots of time to focus on writing good quality content that people will want to read.
Keeping it short doesn’t always help
So this comes back to my point take a week to write one really well-written blog with an aim to get up to 2000 words will really help you. Take Neil’s Quick Sprout site, he started writing posts from 500 – 1000 words and was getting about sixty-seven thousand visitors a month and when he switched it to 1000 – 2000 words he was able to grow it by 71% to over 115,749 in just a year. Now think about this, if you were able to funnel those visitors in to purchase items on your site you would have potentially increased the sales potential dramatically.
Start small, then move onto bigger and bigger content
So, like I said when I first started off writing blogs I started hard and went to write a 3000-word long-form content! And as you probably guessed correctly that I sat there and literally with the biggest mind blank on planet earth and all I did was build up my anxiety. Now there are so many blogs about SEO saying to write and write as much content as you can, and that’s somewhat true. So the secret sauce to getting into the rhythm of it is really important as practice will make perfect and starting firstly with an aim of writing 500 words and then slowly week by week eventually hitting the 3000 long-form content is a lot easier and better for your mind make slow gradual increases to it.
Know your audience
Like the basics of the SEO let’s start with the fundamentals, who are you targeting? What are the people like who you want reading your blogs? Now let say you’re blog is targeting the people in Sydney, Australia. When writing your work you want to ensure that you have the correct language in there. Now I know that may sound obvious but I always come across blogs and well-written articles however they use American spelling instead of the Australian spelling of work and yes there is a difference.
Additionally, try and use geo-specific wording like Sydney so that when your audience is searching through Google they will be more likely to find you and the correct article to present to the reader.
This makes it significantly less demanding for those looking in a particular area to discover your business and removing competitors that are in your general vicinity from query items, getting you closer to the best customers.
Good things come to those who wait
This is the most valuable lesson I learned, so this is something I learned the hard way, when I first started writing I went really hard and pushed out a lot of content onto my blog and was thinking why is this not working, why don’t I have any traffic! And yes it was very very frustrating! So I’m here to say don’t give up, don’t stop. You need to keep up the repetition and keep at it while you’re building your authority with Google.
There was a lot of times that I thought let’s just stop and give up and blogging for SEO in Sydney sucks! It doesn’t it’s just time that we all need to get used to.