Top 5 things I wish I knew before I started writing content

My Post

 

So the other day I read that the average page that ranks on page 1 of Google contains 1,890 words. And you know what that’s so true. It got me thinking if I was to go back in time and tell myself 5 things to improve my blogging what the hell would they be?

So I sat down and thought about this all day! It’s kind of crazy cause it’s so simple.

 

KISS!

Keep it simple stupid (or silly). The number of times I sat there for hours thinking what am I doing and where do I even start with this silly idea of starting my own blog. Really simply choose 4 topics that I wanted to speak about and the start one article on Monday with the aim to have it completed by Friday. Now some of you would think that’s a crazy amount of time to write a blog especially something simple as between 1000 – 2000 words.

But you know what, life happens sometimes things come up and you can’t always put your blog in front of family commitments as well as your primary work, cause everyone needs to pay rent. So keeping to the KISS principle will allow you lots of time to focus on writing good quality content that people will want to read.

 

Keeping it short doesn’t always help

So this comes back to my point take a week to write one really well-written blog with an aim to get up to 2000 words will really help you. Take Neil’s Quick Sprout site, he started writing posts from 500 – 1000 words and was getting about sixty-seven thousand visitors a month and when he switched it to 1000 – 2000 words he was able to grow it by 71% to over 115,749 in just a year. Now think about this, if you were able to funnel those visitors in to purchase items on your site you would have potentially increased the sales potential dramatically.
Start small, then move onto bigger and bigger content

So, like I said when I first started off writing blogs I started hard and went to write a 3000-word long-form content! And as you probably guessed correctly that I sat there and literally with the biggest mind blank on planet earth and all I did was build up my anxiety. Now there are so many blogs about SEO saying to write and write as much content as you can, and that’s somewhat true. So the secret sauce to getting into the rhythm of it is really important as practice will make perfect and starting firstly with an aim of writing 500 words and then slowly week by week eventually hitting the 3000 long-form content is a lot easier and better for your mind make slow gradual increases to it.
Know your audience

Like the basics of the SEO let’s start with the fundamentals, who are you targeting? What are the people like who you want reading your blogs? Now let say you’re blog is targeting the people in Sydney, Australia. When writing your work you want to ensure that you have the correct language in there. Now I know that may sound obvious but I always come across blogs and well-written articles however they use American spelling instead of the Australian spelling of work and yes there is a difference.

Additionally, try and use geo-specific wording like Sydney so that when your audience is searching through Google they will be more likely to find you and the correct article to present to the reader.

This makes it significantly less demanding for those looking in a particular area to discover your business and removing competitors that are in your general vicinity from query items, getting you closer to the best customers.

Good things come to those who wait

This is the most valuable lesson I learned, so this is something I learned the hard way, when I first started writing I went really hard and pushed out a lot of content onto my blog and was thinking why is this not working, why don’t I have any traffic! And yes it was very very frustrating! So I’m here to say don’t give up, don’t stop. You need to keep up the repetition and keep at it while you’re building your authority with Google.

There was a lot of times that I thought let’s just stop and give up and blogging for SEO in Sydney sucks! It doesn’t it’s just time that we all need to get used to.

 

Instagram Stories: A step-by-step digital marketing guide

INSTAGRAM STORIES FOR BUSINESS

Almost a year has passed since Instagram launched Instagram stories and everyone was in a frenzy. Some complaining that Instagram ripped SnapChat off by copying their platform’s main feature while others rejoiced and immediately tried out the new feature.

Today, it is still quite true that Instagram used SnapChat as an inspiration for Instagram stories. To make matters worse for the original, Instagram Stories has now evolved into a better version of SnapChat. This doesn’t just apply for the average, selfie-posting user. It also applies to businesses and the opportunities for entrepreneurs to market their product or service to Instagram’s 800 million monthly active users has been made easier.

Users and businesses enjoy Instagram Stories channel. Customers use it to share fun and memorable things, while businesses use it to promote marketing campaigns and increase brand awareness. The best part is, Instagram sees to it that customers still enjoy and control the content they see on their feeds in spite of businesses freely posting sale-driving and promotional content.

So, how can you start penetrating this online platform as a business? Keep reading our easy guided to INSTAGRAM STORIES FOR BUSINESS and learn the how’s, why’s, and tips for this social media platform that is full of potential.

 

Start with an INSTAGRAM STORIES STRATEGY

Start with an INSTAGRAM STORIES STRATEGY

Every marketer – traditional or digital – knows that a strategy is the first thing you should get to work on. The same applies for Instagram Stories especially if you’re planning to share content as a business and tap into the massive audience Instagram caters to every day. Your business can significantly grow it’s Instagram engagement with the right strategy in place.

Before putting together a strategy, it is important to understand the Instagram Feed Algorithm since it is the primary way people are ushered to discover new content on Instagram. The great thing about INSTAGRAM STORIES is that people can still find your stories if the algorithm thinks that the user might be interested in it, even if they don’t follow your account.

Your goal should be to appear on the “explore page.” If you can pull that off with interesting and eye-catching content, you will gain new followers and engagement. Now you might be asking specifics about what kind of content to post, when, and how often. Here’s a quick guide for you.

The How, When, and What of Instagram Stories for business

Advanced INSTAGRAM STORIES TECHNIQUES for Your Marketing Campaign

Advanced INSTAGRAM STORIES TECHNIQUES for Your Marketing Campaign

(adding links, location and hashtag stickers, tagging accounts, tagging businesses, share polls)

Over the years, Instagram has made improvements to allow users and businesses to benefit from new features. Here, we will break down the best ones businesses can use to improve their INSTAGRAM STORIES marketing campaign.

INSTAGRAM STORIES Links to Your Landing Page

For businesses, one of the best ones is the update that allows users to add a website link to their INSTAGRAM STORIES. Yes, now you can use your Instagram stories to drive traffic to your website’s landing page. How cool is that?

Businesses can use Instagram stories to promote products or services and easily guide interested users to their landing page to perhaps make the final step – convert!  

Be Discovered with Hashtag and Location Stickers

At a glance, the stickers on Instagram stories seem like a way to perk up a post or make it look cute and attractive. However, there are two important stickers that businesses can use to increase discoverability – Hashtag stickers and location stickers.

Instagram now makes users able to search for stories by location and by hashtag. We mentioned a few paragraphs ago that your goal should be to appear on the explore page. These stickers are your tickets to getting there if you use them right!

Tag Other Business Accounts

In the world of digital marketing, it is much easier to collaborate with other companies for mutual benefits. You can tag businesses that you partner with on promotions, contests, and events to drive engagement and tapping into the other business’ followers and get them to follow you as well.

Ask Questions and Create Polls

Instagram stories let you put poll and question stickers on your stories to drive engagement from your followers. This makes great for hearing what they have to say. In the digital age, everyone likes a chance to express their opinion. It makes people feel like they matter, and as a business, it is in your best interest to make them feel that they do.

Tools That Can Help Your INSTAGRAM STORIES Marketing Strategy

Although Instagram’s platform offers many built-in tools to perk up your stories post, there are many third party applications that can help boost your posts’ aesthetics. Moreover, using other tools to create your posts will set you apart from the typical filters and stickers that the Instagram audience are already accustomed to so well. Here are a few of our favorite tools for better and more interesting Instagram Stories for business.

TOOLS FOR BETTER INSTAGRAM STORIES