Some may say that the cores of successful SEO campaigns are compelling content, eye-catching visuals, and an optimised website. This is all true as true can be, however, many SEO marketers tend to forget one other important SEO factor: Backlinking.
What is backlinking? Do you really need to do it for every piece of content you publish? What are the benefits? How do I get started with Backlinking? We will answer all these questions for you and make everything simple!
What Are Backlinks?
Backlinks happen when an external website decides that your website is cool enough to link their content to yours. This can be in the form of using your website’s content as a reference or using something you said as a part of their content.
Search engines factor in backlinks to rank your website in the SERPs. Basically, they count backlinks as votes for your website thus affecting your brand’s authority on the web.
When other websites backlink to yours, it tells the audience and the search engine that your content is credible, valuable, and oozing with quality. Just think of it this way, you wouldn’t backlink to a website that looks bad or produces low-quality content, right?
Building backlinks is a very long and time-consuming process – but it’s all worth it. The more backlinks you have, the higher your content ranks on the SERPs. In fact, a recent study shows that links are still Google #1 ranking factor.
How to Build Quality Backlinks
The thing is, not all backlinks are good for your website’s health. You might think that the more backlinks you have, the better off you are. Sadly, that isn’t the case. Google, like every other search engine, also factors in the quality of the website that chooses to link back to you. If the website that backlinks to yours is of low quality, produces blackhat content, or has a bad record with the search engine, chances are that your rankings will be hurt instead of boosted.
According to one of today’s best SEO magicians, “A single quality backlink can be more powerful than 10,000 low-quality backlinks.”
What Backlinko said is very true and every SEO marketer who wants to achieve great results should live by these words.
So, how do you build quality backlinks?
The first step to building the backlinks you need is to know what quality backlinks look like in the first place. Here’s a checklist for you.
Quality backlinks are definitely hard to get especially because websites with high domain ratings are already well-established. These brands are probably busy with other things to notice your content. Which is exactly why you have to care about the kind of content you produce. If your content is beyond amazing, even the biggest brands can take notice and find your content worthy to backlink to.
Content Turned Into Backlinks
The best way to earn quality backlinks to your website is to dish out remarkable content. This is the only way. Nothing less than amazing content will be noticed by the authoritative websites you are targeting, so make quality content your priority from the onset.
Let’s say that you are already dedicated to producing quality content. Your website, is in fact, full of it. What do you do next?
What are link roundups and how do I get them to work for me?
First of all, link roundups are blog posts that collect quality content about a certain niche and link out to them once published. These blogs usually publish content on a weekly or monthly basis.
You’ve probably encountered link roundups before! While researching for content references, or while looking for guides to hone your digital marketing techniques. Fortunately, now you know that these link roundups aren’t just used as a collective resource on a certain niche. Now, you know that it is also your best friend in earning quality backlinks.
Your goal with link roundups is to get these blogs to include your content on their weekly or monthly posts. This is a great way to market your content and earn backlinks while you’re at it.
Here’s a quick tip.
You have to reach out to these link roundup blogs!
Of course, before reaching out, you have to know which link roundup sites are related to your niche. You can try searching for these queries to find them:
Once you find the websites related to your topic, it’s time to reach out to them via email. If you’re lucky, they might even share your content on their social pages.
It looks like a lot of hard work, we know. But it’s definitely worth it.
Find Broken Links
Surely you’ve come across a few links that lead you to an error 404 page. Typically, you’ll just ignore it and find another resource to use, right? Wrong!
As an SEO marketer, broken links should be a cause for celebration! Why? Because this gives you a window to have your content replace the one that used to be on the broken link.
Big websites that link to other websites are probably too busy to regularly check for broken links in their content. This is where you come in. Once you find a broken link, you can let them know via email and pitch your content to be used in its place.
To find broken links on websites, you can use Chrome’s extension “Check My Links.” This handy extension will find broken links on a website and highlight them in red.
So, what you want to do is find authoritative websites related to your niche, find broken links in it, and check if you have content with the potential to replace it.
Once you do, you can let the website owner know. Be as friendly as friendly could be at this point! Inform them about the broken links and smoothly hint that you have a website and that you would be more than happy if they choose to link to your content instead.
Link Building with Infographics
Everyone loves infographics! These graphics contain valuable information turned in to a concise and straight-to-the-point image. I for one, prefer to look at an infographic that is easy on the eyes instead of reading a massive paragraph that ultimately says the same thing as the infographic.
Now, how can infographics help with your backlinking strategy in 2018?
Well, think of it this way. If someone already has a brief, yet the detailed representation of valuable data, wouldn’t you want to use that for your own content instead of writing a paragraph or two about it?
If you dish out beautiful and meaningful infographics, other websites in the same niche can and will use your graphics on their blog posts and backlink to you!
This is a great example of how you can make your content work for you. Which is exactly why we will keep telling you. Care about your content!
Backlinking Strategies That Work
Reclaiming Your Links
The internet is huge. Plain and simple. If you don’t keep track of your content, no one else will. That’s the reality of how things are today. There will always be websites or posts that fail to backlink to you when they use your content. It is possible that they simply forgot to do so. Now, it is your responsibility to give them a friendly reminder to do the right thing and backlink to you.
What you need to look out for are mentions of your content or brand that don’t link out to you.
The author did well to mention SEO Pundit, however, they weren’t able to add your link.
This isn’t something to be mad about. All you have to do is send the author an email, reminding them that they forgot to add the link to your content.
Be friendly when using this strategy. If you establish a relationship with the website’s owner, you might be able to regularly link to each other and help each other with traffic and shares. Always keep an eye out for opportunities to collaborate.
Here’s a friendly tip:
Mention.com is a handy tool that you can use to get notified whenever a post mentions your brand. From here, you can check if they linked to your website after mentioning you.
It’s one thing to build backlinks, and another thing to earn backlinks. These two are very different, but both produce helpful results for your brand.
Earning backlinks means, you deserve it! According to GotchSEO, you must become obsessed with pleasing your audience.
Please Your Audience
Remember, search engines were created with the user in mind. There wouldn’t be any need for it if users didn’t ask questions or if they don’t search for content or information.
With that in mind, always create your content with the intent of pleasing and delivering what your users need and want.
SEO marketers often obsess over gaining Google’s favour. That means hitting every factor in Google’s algorithm, sometimes, even at the expense of content quality.
Some websites posts content with spammy keywords, hoping that they can gain Google’s favour. However, Google does not like this one bit. Why? Because users will frown upon content that doesn’t make sense. If you squeeze in keywords for the sake of just having that keyword in the paragraph and ignore the fact that it just sounds wrong – you’re going to have a bad time, and so will your readers.
Do it for the User, not the Search Engine
When planning what topics to create content for, SEO markers tend to search for what keywords are often searched for by users. Topics with a low search rate are often listed as invaluable and most content creators will decide against creating content for the search query.
That’s just wrong.
If you think you can create content that will help the 10 people that search for a certain query per month. Go for it! The purpose is to help people, not to have every piece of content rank first in Google.
It is true that search engines rely on algorithms to rank your content. But search volume shouldn’t be the only factor you consider. Treat SEO like a human being, not a robot. Think of the people who you can help with your content. It doesn’t matter if there are thousands of them, or just 3 or 5. In time, someone will find your content useful. Some other brand will discover your content and link back to you because you are one of a few who produced content for that topic.
In SEO, if you prioritise the user. You can never go wrong.